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A Brief History of CMG
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Small and pink – the first issue of TMG.

Born out of the the world of print magazines, CMG Online was originally posted on the World Wide Web in June 1996, but its bloodline goes all the way back to January 1994. This is when The Toronto Motorcycle Guide (TMG) first hit the stores in the Greater Toronto Area. 

Subtitled "The Small Pink One" (because it was small and pink, duh), TMG was a collection of photocopied sheets, hand-stapled and folded in half to make a digest-sized irreverent enthusiast's mag. The first issue included articles about the classic Honda CB750 sohc, a story about owning a Virago 1000 (by the soon-to-be regular contributor, Sonic) and a Buyer's Guide on some of the more popular used bikes.

Although it had to be done in between owner Rob Harris' real job as bike mechanic at a local motorcycle salvage shop, TMG managed to get published five times in its inaugural year, growing slowly from a circulation of about 20 ... to about 40 (sigh).

Yes, it was a lot of work for no return, but 'arris must have gotten some sick kind of fulfillment out of the exercise, because in May of 1995 it made the leap from The Toronto Motorcycle Guide to The Ontario Motorcycle Guide (OMG). By now the circulation was up to a heady 3,000 issues, with a total of eight issues a year. Hey, the Sept/Oct issue even had our first ever test ride – a Triumph Thunderbird. 

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Piero took on the job of chief road-tester. He crashed fairly often too, setting a CMG standard.

The steady climb in circulation was given a big boost in 1996, thanks to a local motorcycle-only insurance broker (Clarksons) realizing the value of sending out such a cool mag to their clients. By the end of the year, OMG was pumping out 6,500 copies every other month. However, this year also saw the birth of our presence on the Internet, with articles from OMG being fed online weekly until the next issue's content became available. 

1997 saw the circulation rise to 11,000 as OMG finally became a financially sound concern thanks to local advertisers. Test rides were now in every issue, thanks to a young Piero Zambotti (RIP) – who would go on to become Editorial Assistant at Cycle Canada.

But the future of OMG was to be short-lived. In 1998, Clarksonssold their business to a larger insurance company. They agreedto continue distributing OMG for the year, but inevitablyby the end of the year, the option to renew was not taken.This meant that either the circulation would have to takea massive drop, or ...

We'd make the leap from the world of print to the electronic one!

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Editor 'arris used to do the magazine in parking lots ...

And so it was that, at the end of 1998, a decision was made to switch from the regional print format of OMG, to a purely electronic web one. OMG was shut down and CMG Online became the first Canadian web-only motorcycle e-zine.

Although this meant effectively starting again (i.e. no moneyand lots of work), the build was relatively quick. By the year2000, CMG was already well established as Canada’s premierInternet-only motorcycle magazine. By 2007, we'd made the leapto also become Canada's source for motorycle news with ournew Daily News format. 

Our look and scope has evolved every step of the way andwill conrtinue to do so. Thisevolution, tempered always by our original goals – keeping motorcycle enthusiasts informed and entertained,and telling it as we see it – has made CMG the mostpopular online motorcycle magazine in Canada.

What the future holds we don't really know (okay, we do, but we don't want to tell you how you're going to die – it's messy). However, you can be sure that we'll keep publishing irreverent, humorous and honest articles.

After all, if you don't take pride in what you're doing, then why are you doing it?

No need to answer that by the way.

 


© 1996-2010 CMG Online - Canadian Motorcycle Guide