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FAQ? CMG ADVERTISING 101
What is the number of page views and visitors that
CMG gets?
In 2009 we got;
- Just over 2 million page views, averaging over 180,000 a month.
- 430,000+ visitors of which 200,000 were verified as Absolute
Unique visitors.
We believe that we have the most visitors of any online motorcycle
magazine in Canada.
How do you get your readership stats?
Stats are
provided by Google Analytics, which is the industry standard for
measuring web site traffic.
How are ads sold on CMG?
We
sell almost all* our ads by CPM rate (Cost Per Thousand), which is the
standard format for web advertising. If a web magazine tries to sell you
advertising by any other format then we would question whether they
actually have the readers to be able to sell by CPM!
For example, if an ad sells at the rate of $20 CPM, if someone bought
1,000 impressions per day for 100 days
it would cost $2,000 for the campaign and we would deliver 100,000
impressions over the 100 days.
How do I know if anyone is actually seeing my ads?
Unlike print, we
don't charge simply for a space in a magazine and leave you wondering
how many people will
actually see it – the beauty of the CPM system is that you pay for how
many times you want people to see your ad!
Oh, and you get to put as many different ads into that
slot as you want.
How do I track how many people have seen the ad and have actually
clicked on it?
All CMG advertisers get access
to their own CMG Advertiser Dashboard which enables them to track each
ad's
number of impressions delivered and Click Through Rate (CTR) achieved.
Trying asking for that kind of tracking from a print magazine!
How do I decide which ad formats to buy and how much I should
spend?
Basically you decide your
budget and how long you'd like your campaign to be seen for and then we
suggest what we think is the best way to distribute
that between ad formats and how many daily impressions we think you
should have for each ad format.
Obviously it's up to
you how you want to do the final breakdown, but it's not in our interest
to
suggest a campaign that we don't think will work well as we're all
about repeat business - besides, with your Advertiser Dashboard you'll
be able to see exactly how your ads are fairing.
We do have minimum daily impressions for each ad format (to ensure that
your ad will be seen sufficiently) as well as maximums to ensure that
impressions are not wasted.
Do you offer any discounts?
We offer discounts
for either 6 or 12 month campaigns as well as a 15% discount if you
select one of our suggested advertising packages.
* the only exception to this is the
homepage button ad which always appears at the top of the homepage and
so the number of impressions will vary depending on how many log onto
the homepage.
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