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MV Agusta relaunch plans PDF Print E-mail
Written by CMG Staff on Friday, 13 August 2010
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MV Agusta 675cc F3

MV Agusta will debut a 675 cc triple sportbike as part of its post Harley-Davidson relaunch effort, says MCN. 

H-D announced its intention to sell the company after a short spurt of ownership, and is said to have spent more than £170 million (about Cdn $260 million) in its buying and subsequent casting off of MV Agusta.

The Castiglioni brothers signed a deal to buy the company a few days ago, putting it back into Italian hands for just three euros (or one euro, according to MCN)!

Now the Castiglionis are saying the F3, a 675 cc triple, and the Brutale, a naked sportbike, will head lineup of MV Agustas for a relaunch.

Interestingly, this was not Harley's first disastrous investment in an Italian motorcycle company. Years ago they bought Aermacchi, then sold it back and lost money — to the Castiglioni brothers no less.



Users' Comments (2)
Buell and MV were supposed to be HD's marketing attempt to attract a younger customer base. That really worked, didn't it ?
Posted by TK4
13-08-2010 08:37
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Its cost more to buy a MV Agusta bike than buying its whole factory...
Posted by Hang
17-08-2010 11:56
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